From Likes to Leads: Marketing Training Recap
How Magenta Empowers Agents to Harness Social Media
In today’s fast-paced real estate market, social media has transformed from a "nice-to-have" to an absolute necessity. At Magenta, we understand that navigating the world of social media can feel overwhelming, especially when you’re balancing a demanding real estate career. That’s why we’ve developed a robust marketing program designed to help our agents thrive online.
Here’s how Magenta is turning social media into a powerful tool for our agents, led by the expertise of our marketing team. This training session is brought to you by Marlon A. Medina, media & marketing expert for Magenta.
Why Social Media Matters More Than Ever
Did you know that over 85% of home buyers use social media during their home search? Whether they’re actively browsing properties or simply connecting with their local community, social media is where relationships are built—and where business begins.
But it’s not just about posting; it’s about being social. Interacting with your audience and building genuine relationships is key. At Magenta, we emphasize the importance of engaging with followers as you would with clients in person—authenticity always wins.
Tools Tailored for Agent Success
Magenta takes the guesswork out of social media with resources designed to save time and boost results:
Ready-to-Post Graphics: We’ve created a library of professional, branded content that agents can instantly share to keep their profiles active and engaging.
Customizable Canva Templates: For agents who want to personalize their posts, our templates make it easy to create high-quality, on-brand content in minutes.
Upcoming Online Ordering System: Soon, agents will be able to request custom graphics for unique campaigns, ensuring their social media reflects their individuality and professionalism.
These tools allow agents to focus on what they do best—helping clients—while maintaining a strong online presence.
Mastering the Art of Consistency
One of the most common challenges agents face is finding the time to post regularly. Marlon shared a practical strategy during his recent presentation: dedicate one day a week to content creation and schedule posts for the rest of the week. This approach keeps your profile active without the daily stress of coming up with new ideas.
Additionally, just 15 minutes of daily engagement—liking, commenting, and interacting with followers—can make a big impact. Social media isn’t just a broadcasting tool; it’s a conversation.
Success Stories: Inspiration for Agents
To inspire agents, Marlon highlighted industry leaders like Graham Stephan and Ryan Pineda, who have leveraged social media to achieve incredible results. While not every agent aims to amass millions of followers, their stories showcase the power of consistency, authenticity, and strategic content.
Tips for Getting Started
For agents just beginning their social media journey, here are a few actionable tips:
Start Small: Aim for three posts per week to establish consistency.
Batch Your Content: Dedicate one day to creating photos, videos, and captions.
Engage Daily: Spend 15 minutes interacting with your audience.
Be Authentic: Share personal stories and insights that showcase who you are, not just what you do.
The Magenta Difference
Magenta’s marketing team is committed to helping agents overcome their social media hurdles. By providing tailored resources, expert guidance, and innovative tools, we empower agents to turn their likes into leads and grow their businesses online.
Ready to take your social media presence to the next level? Explore Magenta’s marketing tools and start building connections that matter today.